Welcome to the International Beer Challenge 2009

Each year, the Challenge discovers and rewards the finest beers from across the globe and in association with its media partners, promotes its medallists to buyers and retailers throughout the world. In 2009 there will be an increased focus on the consumer via a number of consumer events.

To make the Challenge work even better for entrants, we have introduced some changes this year, including:

• the addition of more tasting categories to allow more precise comparisons between entrants
• the introduction of Medals allowing multiple winners within strong categories
• standalone design and packaging awards, encouraging and rewarding excellence within this important key sales driver

Our experienced team is passionate about this industry and is here to help you get the most out of the IBC and promote your product to the world.

Judging will take place on September 8th and 9th 2009. To enter complete an entry form. For more information please download a brochure. Entry deadline is August 10th 2009.